As a dedicated Digital Marketing Specialist with extensive experience in SEO, SEM, and e-commerce strategies, I thrive on driving brand growth and engagement through innovative content creation and data-driven decision-making. My career spans roles in top-tier companies and dynamic startups, where I have consistently delivered measurable results.
Currently, I serve as a Content Specialist at Boahaus, optimizing advertising campaigns and leveraging keyword research to boost sales on platforms like Amazon, Walmart, Wayfair, and Target. Additionally, as the Co-Founder of Safaera, I lead our marketing strategy, managing social media teams and partnerships to ensure effective communication and user engagement.
Fluent in both English and Spanish, I bring a global perspective to my work and a passion for continuous learning and strategic analysis. My educational background in Business Administration, complemented by numerous specialized courses in digital marketing, underscores my commitment to professional growth and excellence.
Shopify
- Developed and led the social media team.- Created and executed marketing strategies.- Managed commercial partnerships and improved user experience.
Managed and optimized Amazon PPC campaigns with budgets of up to $30,000, achieving significant increases in sales and ROI.
Developed and implemented SEO and SEM strategies to enhance product visibility and rankings on Amazon, leading to a 40% increase in sales.
Analyzed sales performance, customer reviews, and competitor activities to inform strategic decisions, improving product listings and overall account health.
Collaborated with cross-functional teams to align marketing strategies and ensure seamless execution of advertising campaigns.
Conducted market research to identify trends and opportunities for product expansion, contributing to a data-driven approach to product launches.
Managed and optimized product listings on Amazon, improving titles, descriptions, images, and keywords to boost search rankings and conversion rates.
Supported the development of Amazon Advertising campaigns, analyzing campaign performance and adjusting strategies to optimize results.
Led the development and implementation of new financial services, improving team productivity by 30% through agile methodologies.
Conducted strategic market analysis to identify growth opportunities, driving product development and innovation.
Managed cross-departmental coordination, ensuring projects were delivered on time and within budget.
- Supervised effective communication on social media for brands such as Rexona, Dove, and Magnum.- Created and analyzed performance reports.- Supported creative processes and campaign management.
- Conducted data analysis and managed information for strategic planning.
- Prepared impact reports and market research.
- Managed and operated social media platforms.
- Created content and developed creative campaigns.
