As a Shopify Plus Developer with 5+ years of front-end experience, I bring a strong track record of optimizing and customizing high-performance eCommerce solutions. My understanding of omnichannel commerce—including POS systems and headless commerce solutions—enables me to deliver robust, scalable solutions tailored to clients’ business goals.
My 15+ years in eCommerce and retail have equipped me with a commercial and operational mindset, helping clients build and refine their online presence effectively. I’m passionate about solving complex challenges, using HTML, Liquid, CSS/Tailwind, JavaScript, Node.js, and React to create both front-end and back-end solutions. My expertise includes customizing and integrating apps like Rebuy, Gorgias, Klaviyo, and ReCharge, enhancing Shopify Plus stores with UI extensions and functions.
A collaborative problem-solver, I enjoy working closely with team members and clients to ensure each solution aligns with their strategic goals. I’m dedicated to continuous learning, especially around performance optimization and CRO through tools like Visually and Intelligems, to keep delivering impactful results.
- Shopify Plus custom theme development and optimization
- Audit and Optimize Website and Themes for Performance & WCAG Accessibility
- Front-end Development (Semantic Coding with HTML, Liquid, JS & CSS/SASS/Tailwind) mainly for Shopify Plus merchants
- Back-end Development Node.js Scripts
- Integration with custom apps and Shopify APIs (REST, GraphQL)
- App Development (incl. UI Extensions, Functions)
- Render Designs into Semantic and Accessible Code
- Regular Setups on Shopify Store Admin Dashboard and Theme Customizer
- Manage dev work, build and deployment processes with Git / Github
- Team and client comms across technical and non-technical contexts for sprint tasks, pre-sales
- Attend Team/Client Calls and Collaborate with Dev Team to Problem Solve
- Solutions engineering in Shopify i.e. finding the best strategy to implement new features, including pre-sales support for some of the agency's prospective clients
With more than 15 years of experience in e-commerce & retail, building operations, websites, and custom solutions from scratch, Celso is a multi-discipline problem solver developer that loves finding elegant solutions to challenging problems.
- Skilled on Apps: Rebuy, Gorgias, Klaviyo, ReCharge, Shogun, Hotjar, PageFly.
• IT Solutions Sales Hunting and Farming for the South Region of Brazil (SC/PR/RS) on top of a 600+ C-Level Contact Portfolio
• e-Commerce Development for SME's i.e. O2O (Offline to Online)
• Built an O2O MVP, primarily based on No-Code and Growth Hacking Techniques, for Brick and Mortar Retail SMEs in Brazil (currently in production)
• Web Design(Canva) and Front-End development for O2O Project (HTML, CSS, Js and Bootstrap)
• SaaS Product Development for IT Solutions (Workflow Management and Docs Generator)
- Own development in Data Analysis/Science & Front-End Development Shopify
. Accomplished the Data Analysis curriculum path at Dataquest, strongly based on the use of Python and SQL
. Revamped Front-End coding skills for HTML(Liquid), CSS, Bootstrap, Js, JQuery, React.Js using Vscode, Git/Github & ThemeKit
- Managed site searching, contracting, renovation, and operations built-up of a bike shop
- Launched an e-commerce website selling 500+ products (scaled up to 3000+ in 1 year)
- Managed web content with 10000+ entries with product info, photos, SEO & blog as well as leading
refactorings to layout (HTML/CSS/Js) w/ own (small) team and a digital agency
- Led the migration of the webshop thru 4 platforms (Dotstore, Mastop, 00K, Tray Corp) along with
integration ERP & e-commerce platforms (API & non-API), 100% with SaaS
- Launched shops in local marketplaces MeLi, Submarino, Walmart in Y2014, and created a lean
workflow on the same inventory with sales up 40%
- Built Customer Satisfaction Culture with an integrated solution (Desk360/Zendesk) on strong KPIs with
NPS 69 & Customer Reviews 4.9/5.0 for a total 47k customer base
• Led business development in the segment of New Telecom & Internet Service Providers following the open up of the Brazilian Telecom market.
• Expanded Ericsson Telecom reach beyond the Telco operators with key deals at ISPs i.e. iG, Uol and new service providers such and Vant (current BRT) and ITC Telecom.
• Landed the first sale in Latin America of Ericsson/Juniper’s datacom equipment(routers) at iG Internet Group, breaking into Cisco Systems leadership.
• Supported field engineers identifying and qualifying business opportunities (new and current) with an average of 9 quotations, 25 follow-ups by phone daily with customers and 3-4 contacts with HP factories by phone/email all over the world (mainly UK & US). After 8 months, promoted to Field Sales Engineer.
• Assigned 90+ non key account customers in Manaus (Amazon) and the south of Minas Gerais State covering 4visits a day / 15visits a week and at least 10 phone follow-ups / day.
• Elaboration and execution of sales plan that represented US$ 1.28M in sales in Y1999 over a US$1.1M quota with consistent funnel management.